Matias
Imagery created for a denim fashion designer named Matias Sandoval. Matias described his clothing line as “working man’s clothes,” with a mostly traditional side (denim), and smaller luxe side (use of wool). This reminded me of the Occupy Movement, which was in full effect at that time. We collaborated to create a quirky tongue-in-cheek narrative, loosely based on this movement, to visually communicate his F/W 2012 clothing line. The story is about a guy who takes up residence at a wealthy couples’ sprawling, ocean-view home. The husband quickly becomes irritated, yet the wife is intrigued and sees this as a possible cure for her boredom.
Year
2011-2012
©2012-2011, Sean DuFrene, All Rights Reserved