CLIENT: The Surfer's Journal
CREATIVE DIRECTION: I received an email from the fellas at The Surfer’s Journal as I was waiting in an airport. They wanted me to create images of Peter “PT” Townend, the first world champion of surfing, to supplement a feature story. They sent specific instructions to give it a “Jack series” treatment. I remember thinking “this is so rad,” as I’m a huge fan of the magazine.
They allowed me the creative freedom to try something different. I did some research on PT and I found out that he has this thing about the color pink - pink surfboards, shoes, blazers even his watch is pink. This love of pink came from his mom back in the 70s. She told PT to wear pink out in the water so judges can easily see him during contests. I also found out that he never received a trophy when he became the first world champion of surfing. During Kelly Slater’s recent world champion (of surfing) acceptance speech, he called PT up and gave him a trophy. A lovely gesture, yet long over due.
For the project, I created this character of PT being “Mr. Surfing,” and it was about time Mr. Surfing got an intern. When developing this narrative, I wondered how Mr. Surfing got his intern to wear the things she wore to work. Was this her idea to impress him? Was it his requirement, kind of like a uniform? Did she live there? The character of The Babe had to tolerate him, but needed to be visibly annoyed with his antics. This was something I talked with Megan (the model) about during the shoot.
You can see the mood board inspiring the project here.
CREW: Photo Assistant, Model, Hair, Makeup & Wardrobe Stylists