CREATIVE DIRECTION: I met the fellas of AsRx while working out one day. AsRx is an athletic apparel brand that specializes in CrossFit clothing. They needed some photos to promote their 2016 Spring/Summer clothing line at the CrossFit Games. The theme of the shoot was “size doesn’t matter, strong is strong.” We wanted to visually communicate how being strong can help with everyday chores, with a slight exaggerated spin. To execute the ideas, I had to shoot multiple plates and then composite in post-production. In the end the imagery was unlike most other photos promoting competitor brands at the CrossFit Games, which is a win for me.
CREW: Assistants, Models, Hair, Makeup & Wardrobe Stylists