CLIENT: Pier 76 Fish Grill
CREATIVE DIRECTION: Owner / Chef of Pier 76 Fish Grill, Christopher Krajacic, and I usually toss around crazy ideas for promotional campaigns, while drinking beers. We often use Diesel’s book “XXX Years of Diesel Communication” as inspiration, as he loves looking at Diesel's clever and bold way of marketing their product. I distill the information from our meetings and then create visual narratives that play off his menu items, like Taco Tuesday, or Mom’s Chocolate Chip Cookies. Chris (generally) loves the ideas.
CREW: Model, Hair & Makeup Stylists