CLIENT: The Surfer's Journal
CREATIVE DIRECTION: I received an email from the fellas at The Surfer’s Journal (TSJ) as I was sitting in an airport. They wanted me to create images of Peter “PT” Townend, the first world champion of surfing, to supplement a feature story. They sent specific instructions to give it a “Jack series” treatment. Allowing me the creative freedom to try something different, I did some research on PT and I found out that he has this thing about the color pink - pink surfboards, shoes, blazers even his watch is pink. This love of pink came from his mom back in the 70s telling PT to wear pink out in the water (during surf contests) so judges can easily see him. For the project, I created this character, “Mr. Surfing,” who was long overdue for an intern. This needed to be sexy, a bit salacious and little trashy. When developing this narrative, I wondered how Mr. Surfing got his intern to wear the things she wore to work. Was this her idea to impress him? Was it his requirement, kind of like a uniform? Did she live there? The Intern had to tolerate him, but needed to be visibly annoyed with his antics. You can see the mood board inspiring the project here. Everyone at TSJ was stoked on the final images.
CREW: Photo Assistant, Model, Hair, Makeup & Wardrobe Stylists
Stylists and assistants standing in...